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4 Reasons You Should Update Website Videos & Photos
Local SEO in 2021 is booming. Did you know that 28% of local searches lead to a purchase? By responding to local SEO you will be found quickly and easily by your local target group in search engines such as Google. But how do you start here? And what does it all involve? We explain how you can be found locally in 4 steps.
- SEO Changes
- Outdated Business Photos
- Video Quality
- Device Compatibility
1. SEO Changes
Search engine optimization, or SEO, is one of the more important aspects of people finding your website. Along with the text you use on your website, the videos and photos you put on your website can impact SEO. For every new photo you add, you can put dates, metatags, and information that goes directly into the SEO.
When people do internet searches, image and video search options are a part of the mix. The newer your content is, the more likely it will pop up in specific searches. Some users can search by the most recent posts. Keeping your photos up to date will impact your visibility through those results.
Professional website designers will also help you set up the meta-tags and SEO information on your files. Deep details like the image and video description will help the media content stand out.
2. Outdated Business Photos
Search engine optimization, or SEO, is one of the more important aspects of people finding your website. Along with the text you use on your website, the videos and photos you put on your website can impact SEO. For every new photo you add, you can put dates, metatags, and information that goes directly into the SEO.
When people do internet searches, image and video search options are a part of the mix. The newer your content is, the more likely it will pop up in specific searches. Some users can search by the most recent posts. Keeping your photos up to date will impact your visibility through those results.
Professional website designers will also help you set up the meta-tags and SEO information on your files. Deep details like the image and video description will help the media content stand out.
3. Video Quality
Video quality has grown in leaps and bounds over the years. What seemed like cutting-edge video five years ago now looks outdated and low quality. In short, anything that isn’t at least full HD is not good enough quality for modern standards. Full HD resolution is considered a video with a resolution of 1920×1080 pixels.
Creating new video content has become easier as well. Many modern phones will automatically record video footage in full HD and even 4K quality. While you plan out new videos, you’re better off taking down old video content and replacing the content with text boxes or professional graphics.
Once you have new videos, you can find modern video streaming services to upload the content to as well. Newer video services will help you host videos and control all of your video content.
4. Device Compatibility
Along with upgrades in video quality, you also have to consider modern-day compatibility. Many older video formats and photos will not load on newer devices. For example, Adobe Flash and Java Script are outdated pieces of software that will not load. In short, the broken content will make your website look like it is no longer in operation.
Photos with low quality will load up blurry and pixelated on high quality screens. Older videos may play distorted or have errors. Upgrades to your videos, photos, and web designs will make a big difference in accessibility to your website and reaching customers.
Go through all of your changes one step at a time with our services at Beginends. We can help you make changes to your current website design or build a new website to revamp the look of your digital footprint.
Getting started with Local SEO
Do you want locals to find your business online? Then you need to understand local SEO. For that reason, you will have to work hard in 2021 to get into the local search results. Curious how we do this too? Download the Ultimate Local SEO Guide 2021 for free and start gaining extra local traffic today.
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