Marketing Automation

How Does Marketing Automation Help Drive the Perfect Customer Lifecycle?

How Does Marketing Automation Help Drive the Perfect Customer Lifecycle?

In order to help your business work for you, Beginends recommends a framework we call the Perfect Customer Lifecycle. This concept explains what business automation can do for you to transform your small business. By thinking through each phase of the perfect customer lifecycle, you’ll have the opportunity to address the problems most commonly faced by organizations like yours and get in front of them with real solutions, saving time, effort, and money. In order to grow your business, you HAVE to be conscious of the experience that your leads, prospects, and customers are having at every step of their journey. 

The first step is to attract interest to your site, with awesome content that grabs people’s attention.

Next, you need a plan to capture leads, by encouraging sign-ups or opt-in activity on your site.

In step 3, you’re going to focus on how you nurture prospects, by creating a consistent valuable stream of content (such as a monthly newsletter) and personalized automated follow-ups.

Next up is converting sales–consider how you turn your browsers into buyers with an effective lead management strategy and seamless e-commerce tools. 

In step 5, consider how you’re going to deliver and satisfy your newly converted customers. Here’s where you deliver on the promises you made during the previous stages. 

Next, develop ways to upsell your customers. Keeping customers happy and engaged with your content is one of the best ways to grow recurring revenue. 

Finally, use those happy customers to get referrals through loyalty programs, reward programs, or partner referral programs to grow your business. 

What Are The Benefits Of Using Marketing Automation

With an experienced marketing automation company, your business can access data that allows for collecting more leads that are genuinely interested in buying your products or services.

Finding and collecting new leads is great, but it doesn’t mean much if you cannot convert them into customers and clients. A marketing automation company allows you to convert these leads in to clients by getting in front of the people who are in search of your products or services at the right moment.

Converting potential customers into actual customers requires that you reach and engage with the customer in a profound way. A  marketing automation agency has the tools and resources for you to never miss an opportunity to connect with your target audience.

Automation is key to saving time. A professional marketing automation company can take repetitive, time-consuming, and non-central tasks off of your plate so that you can focus on carrying out your company’s mission.

Collecting and converting qualified leads directly leads to an increase in sales. Utilizing marketing automation and allows you to conduct more sales, which yields a considerable increase in your return on investment.

What Marketing Automation Services Are Available?

Beginends stands out as a marketing automation agency in Toronto because we are a highly service-based organization. Providing exceptional customer service is practically a given for all of our projects.

When it comes to marketing automation in Toronto, there are several different areas of focus to choose from. At Begineds, we use fluent CRM

to successfully and efficiently automate our client’s work. Listed below are some of the main focus areas for Toronto marketing automation services:

  • Sales & Marketing – Sales and marketing is the most popular area of service for marketing automation in and the rest of the world. Automating various aspects of sales and marketing allows you to quickly and easily connect with prospective customers.
  • Customer Relationship Management (CRM) – Sales, marketing, and CRM are all heavily related and dependent on one another. Successful marketing automation is connected to CRM on all levels to gain insights and see opportunities for advancement.
  • Reporting & Analytics – A marketing automation services allow your business to easily see, assess, and evaluate its performance. At True Productions, we use an analytics dashboard to keep track of traffic, data, statistics, metrics, and more to help our clients make smart informed business decisions.
  • Payments & Finance – Payments should be made efficiently, securely, and privately. A marketing automation company can help you automate this process to easily and safely accept credit cards, send invoices, track payments, and more. You can even add a pay now button on your invoices so that you get your money even faster.
  • Email Marketing – Email marketing offers a great opportunity for businesses to nurture leads, engage with their audience, and generate revenue. A marketing automation agency can help your business craft well-written, compelling, and engaging emails to reach thousands of people with a personal touch.
  • Sales Pipeline Management – Pipeline management is a lucrative step in the sales process that often gets overlooked. Sales pipeline automation moves leads to the next step in the purchase process. This ensures that no leads fall through the cracks.
  • Appointment Scheduling – If your business needs to schedule appointments of any kind, automating this process will save you time, energy, and money. With a marketing automation agency, you don’t have to worry about any back-and-forth scheduling complications.

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