Many companies are all about generating as many leads as possible. Your website is a perfect tool for this. Still, you may feel that you are missing out on online opportunities. You may have a lot of visitors, but they don't want to convert to leads. What's the problem? Chances are that you simply don't have enough time, resources or knowledge to turn your website and campaigns into a lead magnet. Then we have good news: we do!
10 Best Practices for More Leads
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This is how we ensure more leads
Lead generation takes place after we have attracted website visitors. They are ready to convert into leads for your sales team. This is how we ensure valuable leads:
1. Drafting buyer personas
When someone visits your website, you want them to convert into a lead. But let's start with attracting relevant visitors. The first step is identifying your target audience. We do this with buyer personas: a representation of your ideal customer, based on market research and data about your existing customers.
We determine the strategy based on the personas (where can they be found online?), but also on the basis of objectives. How many valuable leads do you ultimately want to reach with your investment? Is it realistic? Maybe you already have them clearly laid out, maybe not. In the latter case, we are happy to help you!
3. Determining Strategy
Buyer personas have been drawn up and the objectives are ready. We can almost start! This is a good basis for a strategy to attract your target group. You can do that on any channel imaginable: from LinkedIn to YouTube. Wherever your personas can be found online, you are there. Budgets and hours are allocated in this phase.
Give a little, take a little. That is surely the most relevant statement that belongs to lead generation. It's all about reciprocity. To get personal data, you have to have an offer that is worth giving data for. In this phase we are going to find out what that is and how we can persuade people.
5. Prepare website
The plan is there, now it's your website's turn. We create or define landing pages that we use to drive traffic through the chosen channels. A landing page is a web page specifically designed to generate leads with a form in exchange for an offer. Think of an ebook, whitepaper, seminar or free sample.
6. Get to work
We make short and long-term planning, put together a team and divide hours and budgets. Now the real work begins. Let the leads flow in! We continuously monitor, test and optimize campaigns. We are flexible in strategy. This is necessary, because you may encounter opportunities or pitfalls while working.
6. Get to work
We make short and long-term planning, put together a team and divide hours and budgets. Now the real work begins. Let the leads flow in! We continuously monitor, test and optimize campaigns. We are flexible in strategy . This is necessary, because you may encounter opportunities or pitfalls while working.