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The importance of local SEO in 2021

Consumers buy differently today than they did 10 years ago.

Before the internet, sales teams relied on cold calls, print advertising, and word of mouth to grow their business. Today, the marketing and sales landscape offers a virtually endless number of platforms and channels to reach buyers.

However, none of those digital marketing channels are effective without a strong website.

A few years ago, transformation in the manufacturing industry was off to a slow start. Still a relative newcomer to the B2B digital marketing world, there were companies that hadn’t updated their website in a decade — or some that didn’t even have a website (make sure to check for signs your website is out of date if you’re not sure).

But recently, we’re seeing more manufacturers who are ready to get their hands dirty and create a new website on their own. With so many easy digital tools out there, it’s no surprise manufacturing and industrial companies are taking the initiative.

One of the best options in the website builder market for manufacturers today is WordPress. More than 64 million websites are using WordPress. This platform allows you to create strong experiences for your customers and gives you the tools you need to make edits as needed and make sure your site is getting found by relevant users.

And then there’s Wix, which our data shows as another popular alternative you may have come across for website design. So how does Wix stack up against WordPress? Which one should you choose for your website platforms? Let’s go through a quick comparison.

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What's The Difference Between WordPress And Wix?

The biggest difference between WordPress and Wix for manufacturers is customization.

Wix is appealing to small manufacturing businesses and startups for its drag-and-drop features that allow you to design a simple website without formal design or development training.

Think of it as a standard industrial product versus custom manufactured products: Standard products may come in different sizes or specs, but overall the fundamental design and structure can’t be changed. We hear a lot from manufacturing leaders it’s difficult to make changes on their website so their pages tend to go months or years without updating. With WordPress, that’s no longer a challenge.

Here’s a general overview of the differences:

With WordPress, users download the software before building a site (a good thing, because it creates a website platform that can be modified and redistributed again and again for free). Although Wix users don’t need to spend much time to learn the platform like WordPress users, WordPress offers more powerful and customizable page builder plugins.

While Wix is tool/service and WordPress is a software, they’re both completely different experiences getting started.

WordPress vs. Wix: Which is Optimized for SEO?

Let’s refresh your memory on the marketing acronym, SEO. SEO stands for Search Engine Optimization and it’s the process of optimizing your website to get a higher ranking in Google and other search engines.

 

SEO is a big part of the strategy to generate more qualified leads and is one of the top reasons why most industrial companies use WordPress for their website. As we covered above, Wix’s limited customization can get in the way of advanced SEO tactics, such as development optimizations for site speed. Page speed is important because your target audiences demand a smooth, fast user experience. Studies show that if a page takes longer than 3 seconds to load, over a quarter of users will click away and choose a different search result — likely a competitor.

Wix Analytics has a Site Speed dashboard to see your site performance but Wix websites load slower than those built on HTML (like WordPress). In fact, a 2019 analysis of more than 150,000 small business websites revealed Wix performed the worst in Google PageSpeed scores.

As a company grows, the purpose of the website evolves with it and more web pages may need to be created to support new products, services, and the customers’ changing needs. You can’t just create a website and expect people to find you online if you don’t have new content to increase SEO. Remember, better content that’s targeted to your buyers moves your website closer to the top of the first page of Google, which increases your chances of getting found by more customers searching for the products and services you offer.

Fun fact — WordPress actually started out as a blogging platform before it evolved into a website builder, so you can also expect WordPress to be more advanced in that department than Wix.

WordPress vs. Wix: What's The Best Platform For Lead Generation?

Wix is a great tool for small business owners because of its easy-to-use templates and intuitive interface. While the Wix App Market does offer over 250 marketing, analytics and other business tools, it does not compare to more than 55,000 WordPress plugins. 

Regardless of which platform you use, effective lead generation needs a clear goal and strategy. Your website is the foundation of your lead generation efforts but there are many components that should be aligned to see results. You should understand who your prospects are, their buying habits, be up to date on buyer trends, and leverage all digital marketing channels to successfully drive traffic and convert them to leads —that means emails, videos, paid campaigns together.

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